FT: Bombardier bets all on private jets riding out storm

Cabin of a Bombardier Global 7500 at Paris Air Show 2019 (Matti Blume / Wikimedia)

Bombardier’s move to shrink itself from one of the world’s largest manufacturers of planes and trains to solely a maker of private business jets struck analysts as bold when it was announced a little over a month ago.

As panic over coronavirus threatens to flatten the aviation industry and tip the global economy into a deep funk, that decision to bet Bombardier’s entire future on a sector known for its intense turbulence looks increasingly precarious.

“[Bombardier] is in an unenviable position right now of being in an industry that’s very susceptible to a downturn,” said aviation analyst Brian Foley of New Jersey-based Brian Foley Associates. “Companies get nervous when they’re buying a private aircraft and if previous history is any indication, this could be a period of rough sledding for the industry.”

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